TRIAX to provide SAWA Technologies with headend solutions including Coax and IP.
Sawa Technologies, a subsidiary of the Sawa Group of Companies ‘Sawa Entertainment’, has announced the extension of its strategic alliance with TRIAX, a globally renowned supplier of cutting-edge products and solutions for video, audio, and data signal reception and distribution, in a move set to amplify television solutions across the United Arab Emirates (UAE).
This extension builds upon the triumphs of their prior collaborations, solidifying the commitment of Sawa Technologies and TRIAX to delivering state-of-the-art solutions to the UAE market. Under the agreement, TRIAX assumes the mantle of the exclusive main supplier for comprehensive headend solutions and TV channel distribution systems for Sawa Technologies in the UAE.
Speaking about the deal, Suheil Zurub, Managing Director of Sawa Technologies, said: “We are excited to extend our partnership with TRIAX for another year, it aligns perfectly with our strategy to expand our offerings and provide a comprehensive range of products and services to our customers and hospitality partners in the region.”
TRIAX’s reputation for reliable and innovative headend and distribution solutions is pivotal in delivering seamless experiences, particularly within the commercial and hospitality sectors. These solutions are designed for easy installation and management, enhancing user and guest experiences while optimising revenue streams.
Under the renewed agreement, TRIAX will furnish Sawa Technologies with headend solutions and channel distribution systems. TRIAX’s products and solutions find utility in households, enterprises, and operator networks, catering to broadcasters, satellite, cable, and telecom operators alike.
This strategic partnership signifies the shared vision of Sawa Technologies and TRIAX to champion excellence and innovation. By combining their expertise, the two entities are poised to accelerate industry advancements and shape the future of TV technologies across various sectors.
