Shahid disclosed that a significant portion, exceeding 86%, of its content is now accessible for viewers to enjoy at no cost through the AVOD model.
Shahid, the Arabic streaming platform of MBC Group, has announced a significant expansion of its advertising technology solutions. The platform aims to offer brands personalised and targeted formats that capitalise on its premium Arabic content, according to a report by Campaign Middle East.
The announcement took centre stage at an exclusive event in Dubai, hosted by Shahid and MBC Media Solutions (MMS), the commercial arm of MBC Group.
During the event, Shahid disclosed that over 86% of its content is now accessible for viewers to enjoy for free through the Ad-supported Video On Demand (AVOD) model. Additionally, Shahid revealed that a majority of its Ramadan 2024 content will be available on AVOD, allowing viewers to immerse themselves in the cultural festivities without any subscription costs.
MMS introduced several new advertising solutions available on Shahid, including the Ramadan Timer ad format. This feature enables brands to sponsor Iftar and Imsak timers on the platform’s home and show pages throughout the holy month.
Another notable offering showcased was the Branded Collection feature, allowing clients to sponsor curated content categories on Shahid’s homepage.
Introducing further engagement possibilities, the QR code feature was unveiled for hero and pause banners. This addition directs audiences to brands’ websites or online stores seamlessly.
Commenting on content and product offering, Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, said: “Shahid has gradually become a streaming powerhouse in the region, leading across key markets despite competition from global players. This can be attributed mainly to the premium Arabic content on Shahid, which has positioned the platform as the number one destination for free premium Arabic entertainment, together with its seamless user experience and variety to suit everyone’s needs.”
Ahmed Al Sahhaf, CEO of MMS, emphasised the commitment to ongoing innovation to deliver ad tech solutions backed by data, technology, and talent. “Our latest ad solutions are designed to enable brands to establish meaningful connections with their audiences across all devices and in a brand-safe environment. We hope to continue advancing in the AVOD frontier, connecting brands with their audiences seamlessly wherever they watch.”
