'Joelle Unfiltered' has been in the making for four years, and will stream on February 14, 2022.
Streaming platform Shahid VIP will premiere its first reality TV show titled Joelle Unfiltered.
Beirut-born entrepreneur Joelle Mardinian, who lives in Dubai, offers an unfiltered look into her personal life with the show.
Premiering on February 14 on Shahid VIP, Joelle Unfiltered stars the Lebanese makeup artist and entrepreneur, her husband, and their three children and is akin to The Kardashians show but with an Arab touch.
Joelle Unfiltered will showcase many aspects of Mardinian’s life, including her blended family, demanding career, very personal moments, and the challenges involved in juggling her business empire.
To celebrate the programme’s debut this month, Shahid VIP hosted a special preview and press conference at Dream restaurant in Dubai, that gathered Mardinian and her family alongside the region’s press, and influencers.
Discussing the show, Mardinian told the audience that she would describe Joelle Unfiltered as an edutainment show, and stated: “First, there’s the professional aspect, of which the show offers a focus on what it takes to run successful businesses – including how to establish, launch, and manage small ventures, investments, and larger commercial projects – while balancing fame and the social media aspect. Viewers will get to see all the massive challenges involved in the fashion, beauty, and lifestyle sectors, and just what really goes into it.”
Joelle Unfiltered will include snippets of her blended family – providing an example of how families can successfully manage co-parenting and shedding light on her journey with adopting her youngest son. The show will take viewers to several locations as well – including Dubai, London, and the Maldives – and will also offer an insight into personal moments, such as Mardinian’s fears, sorrows, anxieties, success and more.
She continued: “While it is ‘unfiltered’ I am keen to point out that it also remains in line with the values and traditions of our society. The unfiltered aspect relates to showcasing the realities of my life – balancing motherhood and family with career, the fame, and my journey – it’s not all glitz and glamour as people may initially think. MBC Group has forever been a pioneer in unrivalled family entertainment, and I cannot wait for everyone to check out the show on Shahid VIP.”
With nearly 18.5m followers on Instagram alone, Mardinian is one of the Arab world’s biggest TV stars, having graced MBC’s channels with a number of lifestyle shows for over ten years now.
She’s also a successful businesswoman, known for Joelle Group, a beauty multi-conglomerate that includes Maison de Joelle, Clinica Joelle, and Joelle Paris.
Offering a final note on her upcoming reality show, Mardinian noted: “I hope it inspires viewers and encourages them to chase their dreams and be creative. I hope it showcases how women can be empowered through their career, family support, and important partnerships and relationships.
“And as I have mentioned earlier, don’t be fooled by the glamour of it all… Of course, there are lots of highlights, but life does not just comprise happiness and luxury, and I am keen to showcase the reality of this lifestyle.
“Success definitely does not arrive overnight – there has been a lot of blood, sweat, and tears – stress, fatigue, plenty of late nights, and so much more. This is a 360-degree view of my life.”
