The partnership with Samsung Electronics kicks off with launches in Saudi Arabia, the UAE and Egypt.
Shahid, the Arabic streaming platform by MBC Group, has announced a strategic partnership with Samsung Electronics, bringing its top 10 performing FAST channels to Samsung TV Plus in the Middle East. This marks the first time Shahid’s FAST channels will be available outside of the Shahid platform in the MENA region through a third-party solution.
This partnership extends Shahid’s reach to Samsung TV Plus in Saudi Arabia, the UAE and Egypt.
Speaking about the partnership, Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, said: “We are thrilled to expand our groundbreaking partnership with Samsung, marking yet another milestone for Shahid. Our goal remains to provide the finest premium Arabic entertainment to both local and global audiences. By collaborating with Samsung TV Plus, we can now share our compelling stories with an even wider audience.”
Shahid’s portfolio includes 40 owned and operated channels, featuring popular Arabic-language content with channels such as AlAsouf, Selfie, Al Mirath, Al Sadma, Mina Al Sifr, Al Leba, Masrah Masr, West Al Balad and Wifi. The platform was the first to introduce FAST channels in the MENA region, and this latest collaboration with Samsung underscores its commitment to innovative solutions in delivering top-notch Arabic entertainment.
Alex Hole, Senior VP and General Manager for Samsung TV Services in Europe and MENA, added: “By bringing Samsung TV Plus to the MENA region, we are excited to provide our users with a diverse array of high-quality content, all without the need for subscriptions or additional fees. This expansion, bolstered by our collaboration with Shahid, ensures enjoyment of the most popular regional shows on Samsung TV Plus and enhancing their entertainment experience.”
Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and video service, offers a variety of live channels and content across genres such as news, sports and entertainment. Launched globally in 2015, it is pre-installed on Samsung TVs from 2016 onwards. The service is now available in the UAE, Saudi Arabia, and Egypt on 2022-2024 Samsung TV models, with plans to expand to 2020 and 2021 models soon.
