The deal aims to strengthen ties of cooperation between Shams and MBC Korea, through enhanced media content business development.
Sharjah Media City (Shams) has inked a Memorandum of Understanding (MoU) with Munhwa Broadcasting Corporation (MBC), a major television and radio broadcasting company in South Korea, in a significant stride toward international collaboration and the progress of the media industry.
The MOU was formalised during a ceremony held at Shams Business Centre, where Rashid Abdullah Al Obed, Managing Director of Sharjah Media City, and Hyoung-Mun Choi, Director of Business Centre and Head of projects at Munhwa Broadcasting Corporation (MBC), signed the agreement. The signing was witnessed by Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City “Shams,” and Ahmed Khalfan Al Fandi, Founder and CEO of Alpha Narmo Holding.
This partnership aims to foster stronger cooperation between Shams and MBC Korea, focusing on the development of media content businesses by leveraging expertise and knowledge exchange. The collaboration seeks to achieve mutual objectives and propel media content advancement in both countries, while adhering to regulatory frameworks.
Rashid Abdullah Al Obed expressed his satisfaction with the bilateral collaboration, highlighting Shams’ dedication to building a network of partnerships with international media entities. This approach envisions the future of the media sector and fosters a sustainable model of professional global cooperation.
He stressed that the strategic partnership with MBC Korea is in line with the company’s vision of improving media output quality and nurturing and promoting creative talents, adding value to Shams’ efforts to expand media services throughout the Emirate of Sharjah and enhance its presence at the local and international level.
Hyoung-Mun Choi, Director of Business Centre and Head of all MBC projects at Munhwa Broadcasting Corporation, expressed that the signing of the MoU with Shams was an influential step forward, owing to Shams’ long history and good standing in the media industry. MBC Korea strives to strengthen the frameworks of joint media cooperation to bilaterally enrich media and achieve globalisation.
Choi expressed that the agreement between MBC Korea and Shams will contribute to consolidating an impactful friendship between the two countries, advance innovation, and creativity, and create a lasting impact on the global media scene. Choi continued by praising the comprehensive renaissance witnessed by the UAE in all fields, particularly the media sector.
