Amagi’s cloud-led solutions will help Shemaroo to maximise its reach and revenues on Free Ad-supported Streaming TV platforms.
India-based media & entertainment company Shemaroo has partnered with Amagi to create, distribute and monetise a new channel for the FAST (Free Ad-Supported Streaming TV) platform, Plex, in the US.
The channel hosts a curated collection of movies and music from Bollywood and targets a global audience. While Plex is the first FAST platform to which the channel is distributed, Shemaroo hopes to extend its reach to other leading FAST platforms such as SLING, Xiaomi, and more, in the coming months.
By partnering with Amagi, Shemaroo will gain the full advantage of Amagi’s cloud technology services that include the broadcast-grade channel playout solution, Amagi Cloudport, and the advanced dynamic server-side ad insertion solution, Amagi Thunderstorm. Amagi will also be able to generate high visibility and ad-based revenue streams for Shemaroo’s content.
Commenting on the agreement, Baskar Subramanian, Co-founder and CEO of Amagi, said: “India has a rich legacy of quality content. Indian content owners, similarly, have a long history of entertaining audiences with diverse and high-quality programming. Shemaroo is one of the pioneers in this space. We are thrilled to give Shemaroo’s premium content its rightful place in the global content marketplace.”
Kunal Wadhwani, General Manager, USA, Shemaroo Entertainment, added: “This initiative will bolster Shemaroo’s presence in the US as it will not only expand our viewer ecosystem but also serve our existing fan base with a vast collection of Bollywood movies on a different medium. There is a growing demand for free ad-supported streaming channels, which makes it critical that our content is also available on this platform for consumers. The specially curated content will surely be loved by consumers watching the theme-based movies with their family.”
