Levine has been involved with Shure for more than a decade and will be featured in the company’s new promotional campaign.
Audio electronics provider Shure has partnered with singer Adam Levine in a new marketing campaign to launch wireless noise-cancelling headphones and wireless earphones.
Marketing efforts will kick off in spring 2020 when Shure will make these new products available. The wireless noise-cancelling headphones and wireless earphones aim to enhance the existing line of listening products currently offered by Shure in its consumer segment.
To that end, the company’s team of acoustical engineers focussed on balancing the ambient sounds and acoustics of the AONIC product line.
Shure’s new products include the AONIC 50 Wireless Noise-Cancelling Headphones for the professional audio industry with 20 hours of battery life.
The Company is also launching the AONIC 215 True Wireless Sound Isolating Earphones with up to eight hours of battery life and three additional full charges on the go.
Commenting on the development, Eduardo Valdes, Senior Director of Global Marketing for Musician and Consumer Audio at Shure, said: “The biggest legends in music – Elvis, The Beatles, Jimi Hendrix, Aretha Franklin, and others – have trusted Shure microphones and gear in studios and on the biggest stages worldwide. Now, music lovers can experience that same quality of audio wherever they go.”
