Through its partnership with the Ministry of Culture, Snapchat is working on covering cultural activities, events and festivals across the Kingdom to enrich visitor experiences.
In celebration of the holy month of Ramadan, Saudi Arabia’s Ministry of Culture and Snapchat have joined forces to offer Snapchatters in the Kingdom a myriad of rich cultural experiences to enjoy with their loved ones. Under the theme “انورت ليالينا” (Light Up Our Nights), this collaborative effort aims to infuse the spirit of Ramadan with innovative technology, fostering connections and celebrating traditions in new and exciting ways. Snapchatters across the Kingdom are invited to explore and engage with a series of augmented reality experiences at the on-ground activation at the Al Musmak site in Riyadh.
Step into the city of Jeddah and witness Ramadan festivities in an unconventional light with the Historic Jeddah Custom Landmarker AR Lens. As the gates of Jeddah illuminate with light and music, users are transported to a world where tradition meets modernity, creating a memorable celebration of the season.
Delve into the tapestry of Saudi culture and heritage with the Ramadan Fawazeer AR Lens. Offering playful and interactive experiences, Snapchatters can immerse themselves in quizzes and challenges that explore the customs and traditions associated with Ramadan. Learn, engage, and celebrate the season’s spirit like never before.
Capture the essence of Ramadan with the Cannon AR Lens. Whether it’s announcing the commencement of iftar or marking the breaking of the fast, this immersive experience allows users to snap selfies against a cultural backdrop, creating lasting memories to cherish.
Embark on a journey of discovery with the Ramadan Scenes Portal AR experience. Through immersive storytelling, Snapchatters are invited to explore the values and significance of Ramadan, gaining insights into its cultural and social importance within Muslim society.
Experience the spirit of Ramadan firsthand with the AR mirror located near the Al Masmak site in Riyadh. Offering a photo opportunity, this interactive experience invites guests to capture cherished moments with family and friends.
Through its partnership with the Ministry of Culture, Snapchat is committed to covering cultural activities, events, and festivals across the Kingdom to enrich the visitor experience by offering diverse digital solutions and enabling them to interact with the platform’s innovative features.
