Snapchat has ramped up its MENA efforts as total time spent on Discover content grew by more than 80% year-on-year from Ramadan 2018 to 2019.
Social media platform Snapchat has announced exclusive new shows from Snapchat’s Discover partners available through the app. The 40 new Snapchat shows, curated in partnership with broadcasters, digital natives and creators in the MENA region, have been developed specifically for the month of Ramadan.
Discover partners create a variety of shows such as Ramez Majnoon Rasmi from MBC, Make it Saudi from Webedia Arabia’s Atyab Tabkha, La Tgoolha from Saudi Broadcasting Authority, Fatafeat from Discovery Networks MENA, and Tikriyat Tash from Saudi Broadcasting Authority.
Commenting on the new shows, Mofeed Alnowaisir, Chief Digital Officer at MBC Group said: “Our goal is to create digital experiences that inspire passion in the audiences and engage with our content. We are doubling down our content offering on Snapchat this Ramadan to provide a host of shows that deliver highly interactive, thought-provoking and entertaining experiences.”
Ahmad Nada, Managing Director of UTURN Entertainment remarked: “Our goal is to leverage our learnings from our 2.1m followers on UTURN Snapchat channel by creating hyper-local content to entertain and inspire the Saudi audience during Ramadan. For that reason, UTURN created What Grinds my Gears, a show that highlights the relatable frustrations Saudis and Arabs are going through in a comedic way. Atyab Tabkha also created Make it Saudi and Clueless in the Kitchen shows which will provide entertainment and cooking tips to spice up traditional dishes which we are very excited about.”
Rami Saad, Head of International Content Partnerships at Snap, added: “It’s fair to say this is going to be a special Ramadan for everyone observing the month. It’s our responsibility to inform and entertain Snapchatters and we have a whole slate of exclusive and new Shows from incredible partners who put the community and their mission first to make this possible.”
