The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.
The Esports World Cup Foundation (EWCF) and Sony Group Corporation (Sony) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.
As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to explore additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024.
Speaking about the partnership, Ralf Reichert, CEO of Esports World Cup Foundation, said: “Sony is the perfect partner for the Esports World Cup. Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world-class expertise in this endeavor.”
Toshimoto Mitomo, Executive Deputy President and CSO of Sony Group Corporation, added: “We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses. Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”
With the Esports World Cup, EWCF has created a celebration of competitive gaming and esports fandom. This summer, top esports organisations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of 10 popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite, and Rainbow Six Siege – as participating games. More games will be announced soon.
