Joejoe has taken over from Takakiyo Fujita, who has relocated to Singapore as Managing Director, Sony AMEA.
Sony Middle East and Africa (MEA) has named Jobin Joejoe as Deputy Managing Director to lead operations in the region.
In this new role, Joejoe will be responsible for further building on the company’s leadership position in the regional market, accelerating business performance to achieve sustainable growth, profitability and value for all stakeholders.
Speaking on his appointment, Jobin Joejoe said: “Sony’s purpose to fill the world with emotion, through the power of creativity and technology, is fuelling our growth in one of the world’s most dynamic regions. We continue to put our consumers at the heart of all that we do, listening to them and anticipating their needs, so as to consistently deliver innovative technology that surprises and delights, and is relevant to changing lifestyles. How we study, work and play today is constantly changing, and Sony can be relied on – as always – to make life more productive, enjoyable and comfortable.”
Takakiyo Fujita, Managing Director, Sony AMEA, added: “In his new role, Jobin’s tremendous experience and skill in leading teams and executing operational strategies will continue to strengthen Sony MEA. He has been invaluable to the team over his 15-year long association with us, and we are proud to have him support the Sony AMEA leadership team to navigate growth and business opportunities in the future.”
A veteran business leader, Joejoe has more than 20 years of extensive sales and marketing experience in retail and consumer tech across various business models, including 16 years of experience in the Middle East and Africa region. Jobin joined Sony Middle East and Africa as Country Sales Manager – UAE, Oman in 2007, and since then, has grown consistently within the organisation. Most recently, he served as Head of Sales – Sony MEA, where he was involved in driving sales and marketing plans and strategic objectives across various markets in the MEA region.
Effective April 1, 2022, Sony’s MEA operations and those in South East Asia, will be merged to form Sony AMEA (Asia, Middle East and Africa). Joejoe takes over from Takakiyo Fujita, who has relocated to Singapore as Managing Director, Sony AMEA (Asia, Middle East, and Africa).
