Joejoe has more than 20 years of extensive sales and marketing experience in retail and consumer tech across various business models.
Sony Middle East and Africa (MEA) has named Jobin Joejoe as its new Managing Director. Recognised for his contributions to the company’s business operations, Joejoe is tasked with spearheading Sony’s global growth strategy and enhancing overall operational excellence across the region.
Joejoe brings with him nearly two decades of experience with Sony, having joined the company in 2007. Over the years, he has ascended through the ranks, demonstrating leadership skills and a deep understanding of market dynamics. Starting as a Country Sales Manager, Joejoe swiftly progressed to the position of Head of Sales, where he played a pivotal role in driving brand strategy and surpassing sales targets across the region. In 2022, he was appointed Deputy Managing Director, further solidifying his influence in shaping Sony’s consumer tech business in the MEA region.
Speaking about Joejoe’s promotion, Takakiyo Fujita, Area Sales Marketing Officer at Sony Asia, Middle East, and Africa, said: “I am delighted to announce that Jobin will take over the reins as Managing Director, Sony MEA. Jobin’s extensive market knowledge and experience in the MEA region will undoubtedly strengthen our operations and drive business growth. With his proven track record of fostering high-performing teams, I am confident Jobin will propel Sony to new heights.”
Joejoe’s leadership prowess has garnered him prestigious accolades in the industry, including being named “CEO of the Year” by CEO Middle East magazine and recognition as one of “Forbes’ Top Global Meets Local Executives” in 2023.
Jobin Joejoe added: “Sony MEA has continued to thrive in the region, thanks to our stellar team and valued partners. I’m incredibly optimistic about the future we are building and look forward to carrying forward Sony’s mission of filling the world with emotion through the power of creativity and technology.”