Rami Zeidan, former head of TikTok MENA's Video and Creative division, will lead the new independent record label.
Sony Music Entertainment Middle East and Anghami have announced the launch of Vibe Music Arabia, a joint venture record label that will support the independent Arabic artist community in Saudi Arabia, the Gulf and the Levant.
Announced during the XP Music Conference by MDLBeast in Riyadh, the wholly independent record label aims to showcase the richness of Arabic music and will act as a creative, accelerator and educational hub to empower musicians, songwriters, producers and other content creators to tell their stories regionally and globally.
Original music is at the core of the initiative, according to Vibe, and will be released on all streaming platforms and services worldwide to maximise its reach and shine a spotlight on emerging music from the region.
Commenting on the launch, Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and the Middle East, Sony Music Entertainment, said: “We are thrilled to announce the launch of Vibe Music Arabia as a new label for independent Arabic artists – combining Sony Music Entertainment’s unrivalled regional teams with dedicated resources and Anghami’s best-in-class services and technology, to help foster long-term partnerships and deliver global success for the next generation of Arabic artist talent. Vibe Music Arabia continues Sony Music Entertainment’s global focus and commitment to local language, domestic repertoire and communities. We believe the creative, community-first leadership team led by Rami and his team are perfectly placed to nurture and develop more artist stories and music and I wish him all the best as he leads this new, independent label in one of the fastest-growing regions.”
Through Vibe Music Arabia, artists, songwriters, and producers will have access to a range of opportunities to build their brand and reach in the Middle East, as the new label combines Anghami’s local insights, data and networks with Sony Music Entertainment’s global reach and expertise.
Eddy Maroun, Co-Founder and CEO of Anghami, added: “At Anghami we are proud of our deep-rooted Arabic origins. We see so many talented artists and songs emerge daily from this region and believe there is a real opportunity for a boutique label to foster these fast-growing music communities and help develop their craft. Now is the perfect time for Vibe Music Arabia. The team is young and passionate, with a wealth of experience and creativity that will unlock the potential in the Middle East, enrich the independent music scene and most importantly, create original tracks for the whole world to enjoy.”
One of the first projects launched by Vibe Music Arabia will feature producer Abdul Aziz Louise, who is known for reshaping the sound of Khaleeji music through his latest work with the singer Balqees on Entaha. His collaboration with Bader Al Shuaibi and Haneen al Kendari in Bravo Aleih achieved over 90m views across platforms, and over 200m streams overall.
Rising Saudi talent Zena Emad, known for her medleys, will also join Vibe Music Arabia to work on her upcoming single.
Bringing more than 15 years’ experience in cultural marketing, music, and entertainment, most recently as the head of TikTok MENA’s Video and Creative division, Rami Zeidan will be leading Vibe Music Arabia as General Manager. He said: “At Vibe, our approach is simple- to be a creative and enabling hub, and to build a dialogue within the community to teach, learn and help young talent grow. I am feeling super inspired by the region’s enabling ecosystem and the young talent that is coming from every corner. With the impact of digital streaming on the rise, our commitment is to foster this talent, and work hand in hand towards shaping a new era for Arabic music.”
