Sony STEPs Up Qatar’s Technology Landscape

In response to the evolving needs of Qatar’s audio visual community, Sony Professional Solutions MEA, Fifty One East and Darwish Technology, its local partner, hosted the first-ever Sony Technology Event for Professionals (STEP) conference in Doha.

The two-day STEP event was held recently at The St. Regis Doha, Al Gassar Resort. It brought together a broad range of stakeholders including key system integrators, consultants, broadcast professionals, faculty and students of applied media and mass communication to experience the future of AV with Sony’s complete portfolio of professional solutions. The conference showcased the best of solutions for various segments ranging from auditoriums, classrooms, boardrooms, security control rooms, video studios and home cinema.

Commenting on the debut edition of STEP in Qatar, Rob Sherman, Managing Director, Sony Professional Solutions MEA said: “As a leading company in providing professional audio visual solutions we wanted to gain a better understanding of the market requirements and ensure that our solutions add value to every aspect of our customers business. STEP is just one of the exciting ways that Sony will engage with all stakeholders and help shape the future of audio visual solutions in Qatar. We are very enthusiastic about many application areas for our solutions and at STEP we have showed a sample of the breadth of our product range and demonstrated our position as industry-leading innovators in technologies in broadcast, security and professional display solutions. We also connected and spoke directly to our customers and understood how we can better support and work with them.”

Ziad Asmar, Darwish Technology Director said: “We were very excited to host the first STEP event in Qatar and showcase the future of the audio visual industry to everyone interested in modern technology. This important event provided the local community with first-hand information on Sony’s finest audio-visual professional solutions. Fifty One East and Darwish Technology have been proudly distributing Sony products for more than 50 years now in Qatar and have been closely associated with all the innovative products that Sony has launched over the years, for together we have made remarkable achievements in different areas such as broadcasting, education, hospitality as we do have the biggest market share. Our support to STEP further reinforces our commitment to providing the very best in innovative technology to our audiences, who expect only the best from us.”