Orange will also provide its know-how to ensure connectivity and to improve the digital distribution of films in the various CanalOlympia cinemas.
As part of this partnership, Orange will offer its Cinédays programme in all the CanalOlympia cinemas where Orange is present, i.e. eight African countries and a dozen cinema and performance venues. Cinédays was launched in the UK in 2004. Today, it is available in Romania, Luxembourg, France, Belgium and Morocco. It enables Orange customers to benefit from a 2-for-1 cinema ticket offer once or twice a week.
CanalOlympia is a network of cinemas and performance venues deployed by Vivendi in central and Western Africa, with eight cinemas open to date, twenty by the end of 2018 and several dozen in the next few years.
The offer will initially be launched in Cameroon, followed by Senegal, Burkina Faso, Guinea Conakry, and Niger, then Mali, Madagascar and the Democratic Republic of the Congo as the CanalOlympia network is deployed.
The CanalOlympia cinemas reportedly offer a varied programme including French films, films from different African countries, American blockbusters and productions specifically aimed at young people. Orange Studio may contribute to the programming with new co-productions as well as its catalogue of European and African films.
Orange will provide its know-how to ensure connectivity and to improve the digital distribution of films in the various CanalOlympia cinemas.
Oranges contribution to this project will also include the integration of Orange Money, its flagship mobile-based money transfer and financial services offer, now available in 17 countries with over 37 million customers. For the first time, users will be able to pay directly at the cinema using their mobile with the availability of digital tills.
