Thematic Channels is responsible for selling DIZI spots and sponsorships in Romania.
SPI International has announced a new partnership with Thematic Channels, a TV sales house in Romania. Following the launch of the dedicated DIZI Romania feed in February 2025, Thematic Channels has been appointed as the exclusive representative for the channel’s advertising sales, with the agreement taking effect on March 1.
DIZI, a flagship brand of SPI International, is the company’s only TV channel dedicated to Turkish series. Showcasing some of Turkey’s renowned stars and stories of love, betrayal and family drama, DIZI has captivated Romanian audiences since its initial launch in 2019. This new partnership marks a significant step in strengthening the channel’s presence in the Romanian market.
As part of its ongoing commitment to providing exceptional entertainment, SPI International launched a localized version of DIZI in February, featuring an enriched content selection tailored to Romanian viewers. To support this development, SPI has joined forces with Thematic Channels, which has been managing DIZI’s advertising sales in Romania since March 1.
Erwan Luherne, Managing Director at SPI International, said: “We have made a strategic move by entering Romania as a new market with DIZI advertising sales. Not only we are launching advertising on this channel for the first time, but we are also adding Romania as another market after Poland, Czechia and Hungary in the CEE region, where we are present with TV advertising sales. After enhancing DIZI’s value proposition in Romania by introducing individual feed featuring dedicated content selections, we feel delighted to announce the partnership with Thematic Channels as the next step. Launching ad sales on DIZI with such a recognized partner is a promise of great collaboration.”
Thematic Channels is now responsible for selling DIZI’s advertising spots and sponsorships in Romania. The channel is available via three major local operators: Focus Sat, Vodafone and Orange.
Radu Budes, Managing Partner at Thematic Channels, commented: “We are thrilled to open the advertising sales for SPI International, a CANAL+ company, on the Romanian market and welcome DIZI to our portfolio. SPI International is a media powerhouse brand that Romanian viewers have known for years, and it stands to benefit from the local openness and interest to thematic stations. DIZI joins the second most important segment of the television market – the movie & series stations – which has posted a 28% year-on-year audience increase, the second growth rate within all TV clusters in 2024. We are launching our strategic partnership on a TV market that has grown in both consolidated audience and advertising revenue.”
March’s programming highlights include historical drama Mehmed, the emotionally charged A Part of Me, and the compelling series The Innocents. Earlier this year, the channel also premiered Hold My Hand and My Champion, adding to its diverse lineup of captivating content.
