This partnership aims to assist brands in showcasing their content in captivating ways through OTTera's OTT applications and FAST channels.
Spideo and OTTera will announce their strategic collaboration, poised to redefine personalised content experiences at NAB Show 2024.
Leveraging years of collaboration with leading video platforms like Sky, Canal+, Altice, and Claro, Spideo’s product is guided by the principle that in the entertainment realm, explanations are as crucial as recommendations. Through advanced Artificial Intelligence techniques, Spideo’s technology offers insights into the reasoning behind content suggestions, ensuring that recommendations are not only relevant but also explainable and trustworthy.
OTTera, in turn, will harness Spideo’s capabilities across various applications, including enhancing the discoverability of titles within on-demand catalogues, segmenting viewers based on their moods and shared interests, and automating the creation of tailored channels for specific audience clusters.
Craig McEldowney, CTO and Co-Founder of OTTera, said: “Spideo has established themselves as a trusted resource with many large publishers and organisations relying on their semantic enrichment and categorization services to help characterise their libraries. This makes for an exciting intersection point with OTTera. This collaboration will help brands to surface their content in engaging ways, via our OTT applications and FAST channels, and offer operational efficiencies to some of the resource-intensive tasks of curating, categorising, and strategically positioning content.”
Thibault Dorso, Chief Revenue Officer at SPIDEO, added: “OTTera’s positioning as a partner, from content distribution to monetisation, is a fantastic opportunity for Spideo to demonstrate our ability to create value at every step of the value chain, from content to audience management.”
