Saudi Research & Media Group has launched the exclusive SRMG Experience at Cannes Lions with a line-up of special guests and panel discussions.
SRMG has activated a hub for MENA talent with a beach cabana on the Croisette for the first Cannes Lions Festival of Creativity in three years. The packed programme kicked off yesterday with a chat with Jomana Alrashid, CEO of SRMG, and special guest Sir Martin Sorrell, Founder of S4 Ventures.
The evening activities started with an expert panel covering the benefits of investing in sustainable fashion with Sustainable Fashion Looks Good on You. Burak Cakmak, CEO of Fashion Commission of the Saudi Arabia Ministry of Culture, Lama Alshethri, Editor-in-Chief of Sayidaty Magazine, and Natalia Modenova, Founder and COO of DRESSX, highlighted the untapped potential of sustainable fashion industry initiatives and what they can offer brands and consumers with moderator Nadia El Bast, Anchor and Producer of Asharq Business with Bloomberg. Modenova implored the industry to consider the UN Sustainability Goals as the “north star” for all initiatives.
The biggest names in MENA podcasting, Abdulrahman Abumalih, CEO Thmanyah, Claudius Boller, Managing Director, MENA and South Asia (excl. India) from Spotify and Leila Hamadeh, CEO of Finyal Media joined Tarek Ali Ahmad, the Head of Research and Studies Unit and Media Editor for Arab News talked about the impact of new technologies and increased reach in podcasting.
The panels explored leading issues in the industry such as digital wellness, sustainability in fashion, the future of podcasts, innovation trends and opportunities in the evolving media landscape.
