The partnership between thmanyah and SMS promises opportunities for both regional and global brands, allowing them to capitalise on thmanyah’s expansive audience and high engagement levels through advanced digital solutions.
SRMG Media Solutions (SMS) has announced an exclusive partnership with thmanyah, the podcast network in the Arab world, marking a major milestone in the regional media and advertising landscape. As the sole media representative for thmanyah, SMS will leverage the network’s extensive reach and diverse platforms to offer cutting-edge advertising opportunities that connect brands with thmanyah’s highly engaged audience.
This strategic alliance enhances SMS’s position as a next-generation, data-driven media company. Utilising first-party data, AI-powered audience segmentation and advanced AdTech tools, SMS crafts personalised, performance-driven campaigns for advertisers. Its premium portfolio already includes prominent SRMG brands such as Asharq Al-Awsat, Asharq News, Bloomberg Asharq Business, Arab News, Hia, Sayidaty, Billboard Arabia and Manga Arabia — reaching over 170m users globally across digital, audio, TV, print and experiential platforms.
Thmanyah, recognised for producing culturally rich and socially relevant Arabic content, boasts impressive metrics: over 6.2bn impressions, 700m+ views and listens, and a record-breaking episode of its flagship podcast Fnjan, which earned a Guinness World Record for highest YouTube viewership. With more than 30 original programmes and a 45% newsletter open rate, thmanyah continues to dominate in the fields of culture, business, sports and lifestyle content. The company recently evolved into a media tech entity, developing tools to empower Arab content creators and elevate digital engagement.
Ziad Moussa, Managing Director of SMS, said: “We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today’s digital audience, providing brands and advertisers with valuable engagement and interaction opportunities.”
Faisal AlGhamdi, Chief Business Officer at thmanyah, commented: “Our commercial offerings have seen significant growth, thanks to our loyal and highly engaged audience. This agreement with SMS will enable us to expand further, continue delivering high-quality Arabic content, and empower brands to stay ahead of the future of digital media consumption.”
The collaboration between SMS and thmanyah is set to unlock new advertising potential in the region, offering innovative, data-led strategies for regional and international brands aiming to connect with the Arab world’s fast-growing digital audience.
