LaLiga matches will be available in the sub-Saharan territory in all languages except French, including English, Portuguese and local languages.
Pan-African pay-TV operator StarTimes has secured the non-exclusive broadcasting rights for the Spanish football leagues LaLiga and LaLiga 2 for the upcoming five seasons.
The agreement ensures that LaLiga content will be available across several seasons, accessible throughout the sub-Saharan territory in all languages except French, including English, Portuguese, and local languages, thereby reaching audiences across all countries in the region.
Football enthusiasts can anticipate watching their favourite LaLiga teams and players compete, all from the comfort of their homes.
Commenting on the deal, Tiffany Shao, Sports Acquisition and Operation Director of StarTimes, said: “We are thrilled to announce our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious football competitions globally. Soccer forms the core of StarTimes’ sports content strategy, and this latest acquisition underscores our commitment to delivering top-notch football entertainment to our subscribers.”
Melcior Soler, LaLiga’s Audiovisual Director, added: “Partnering with StarTimes is crucial for us to deliver our best-in-class content to all our fans in the sub-Saharan region.”
