The series aims to provide simple explanations of educational topics in an entertaining and humorous manner.
In a deal with New Media Academy, StarzPlay will broadcast the next three seasons of Arabic edutainment show Al-Daheeh.
As part of the deal, StarzPlay secured the exclusive rights to stream each episode two weeks before any other platform.
The series, which began as a YouTube show devised by Egyptian content creator Ahmed Al-Ghandour, aims to provide simple explanations of educational topics in subjects such as natural sciences, economics, technology and history in an entertaining and humorous manner.
Commenting on the agreement, Hussein Al-Atouli, Acting Executive Director of New Media Academy, said: “Since its launch in 2020 by His Highness Sheikh Mohammed bin Rashid Al-Maktoum, Vice-President (and) Prime Minister (of the UAE,) and Ruler of Dubai, the New Media Academy has sought to develop the creative landscape within the Arab world through positive educational content aimed at Arab youth to meet the need for more digital-learning platforms.
“The partnership with StarzPlay is part of the academy’s efforts to produce enhanced “digital content in the region that arms future generations with knowledge.”
The first two seasons of Al-Daheeh are already streaming on StarzPlay and the third season started on January 7.
Al-Daheeh also ranked among the top shows in the premium Arabic content category among Saudi viewers on StarzPlay last year.
The first two seasons attracted more than 300m views and 30m interactions on various digital platforms. Several episodes made it onto the list of the most-watched YouTube videos in the Middle East and North Africa region.
Nadim Dada, Vice President of Programming and Content Acquisition of StarzPlay, added: “The addition of the next three seasons of Al Daheeh to our platform falls in line with StarzPlay’s strategy to provide high-quality Arabic content to our over 2.1m subscribers across 19 countries in the MENA region.”
