New product offerings like short dramas, recommendations and in-app shopping will be available while streaming content.
StarzPlay has entered a strategic partnership with BytePlus to integrate AI-driven features, enhancing content discovery, personalisation and interactivity for a more immersive streaming experience. The collaboration will introduce features such as short-form dramas, advanced recommendations and in-app shopping, creating a more immersive and seamless user experience.
BytePlus’ proprietary technology will optimise navigation within the StarzPlay app, ensuring a smoother browsing experience. The platform is also expanding its content offering by introducing short-form dramas and implementing a vertical scrolling interface designed for modern, on-the-go viewing habits.
One of the most innovative features of this partnership is the integration of AI-powered content recognition and machine learning to enable in-app item detection. Viewers will be able to browse and purchase clothing and items featured in their favourite movies and shows directly through the app, merging entertainment with e-commerce for an interactive experience.
To further enhance personalisation, StarzPlay will combine its existing AI-driven recommendation engine with BytePlus’ machine learning capabilities, refining its content suggestion algorithms. This hybrid approach will deliver highly tailored recommendations, helping users discover content that best suits their preferences.
Maaz Sheikh, CEO of StarzPlay, said: “At StarzPlay, our goal is to redefine the streaming experience by continuously innovating for our users. Our partnership with BytePlus reflects our commitment to leveraging cutting-edge AI technologies to make content discovery seamless and engaging. With these new features, we are introducing transformative ways for users to connect with their favourite shows and movies, delivering an entertainment experience that is more intuitive, personalised, and interactive than ever before.”
Li Long, MEA General Manager of BytePlus, added: “At BytePlus, our mission is to empower partners like StarzPlay with cutting-edge AI solutions that redefine how people engage with content. By combining our advanced machine learning and content recognition technologies with StarzPlay’s commitment to innovation, we’re enabling a more personalised, interactive, and seamless viewing experience. Together, we’re setting a new benchmark for streaming in the region, making every user interaction intuitive and meaningful.”
This partnership builds on StarzPlay’s ongoing efforts to integrate AI-driven enhancements, ensuring a cutting-edge streaming experience for users across the region.
The rollout of these new features is set to begin in Q2 this year, offering StarzPlay users an upgraded and more engaging way to enjoy their favourite content.
