Ireland-based Telecoms group Granahan McCourt Capital (GMC) has launched a new digital TV platform in the MENA region. Dedicated to underserved areas of the world, the platform called ALTV.com offers original content for free.
Ireland-based Telecoms group Granahan McCourt Capital (GMC) has launched a new digital TV platform in the MENA region. Dedicated to underserved areas of the world, the platform called ALTV.com offers original content for free.
ALTV is now the latest addition to GMCs history of connecting several regions across the globe. The MENA launch will be followed by South America and Sub-Saharan Africa. Launching in these markets, ALTV claims to develop a wide-ranging network of creative talents in each region, filling a major gap in these markets by giving millions of younger viewers access to local, high-quality content that reflects their culture, interests and aspirations.
Blurring the lines between users and content creators, ALTV features a mix of lifestyle content covering consumer interests from comedy and music to beauty, travel, sport-related chat and gossip.
David C. McCourt, Founder and CEO of GMC, commented: ALTV is solving the growing global challenge being faced in areas of the world that are currently underserved connecting creative content developers to engaged audiences. It provides a platform to help train and empower talented individuals and gives them the ability to distribute their content to a huge audience. We are seeing a revolution in online entertainment. However, large areas around the globe remain underserved. As connectivity in these areas increases and spread of consumer technology continues, these countries and cities are seeking online content that is increasingly more relevant to them.
By collaborating with the best and most creative presenters and producers in each region, nurturing talent through training, supplying facilities and responding to what consumers want, ALTV understands the dramatic changes in media consumption that are taking place and offers younger, tech-savvy audiences more relevant, captivating content that reflects how they live.
