By 2025, 291m SVOD subscriptions will come directly to SVOD platforms via mobile apps.
The SVOD sector is growing rapidly with an increase in subscriptions in the coming five years especially through mobile apps, according to the latest report by analyst firm Digital TV Research.
The report titled SVoD Forecasts by Vendors estimates there will be 1.16bn SVOD subscriptions by 2025, up from 642m at the end of 2019.
It also mentions that by 2025, 291m SVOD subscriptions, a quarter of the global total, will come directly to SVOD platforms via mobile apps. Furthermore, another 170m will come indirectly via mobile operators. Therefore, 40% of SVOD subscriptions will be through smartphones by 2025.
Additionally, SVOD subscriptions via direct fixed broadband connections will reach 526m by 2025 – or 45% of the total. A further 176m will be achieved indirectly via partnerships with pay-TV operators.
By 2025, 30% of global SVOD subscriptions – or 346m – will be indirect either via a partnership with a mobile operator or through a distribution deal with a pay-TV operator.
Speaking about the findings, Simon Murray, principal analyst at Digital TV Research, said: “A major advantage to SVOD platforms of partnerships with local mobile or pay-TV operators is immediate access to their subscribers. Local players can also undertake billing in local currencies. The operators gain commissions and kudos from carrying the SVOD platforms.”
