Sweden’s TV4 & Yospace go live with Dynamic Ad Insertion

Sweden’s largest commercial broadcaster, TV4, has chosen Yospace’s  Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.

In a first for the Swedish market, TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams in a way that reportedly provides a seamless online television experience for the platform’s 2.5 million registered viewers.

The companies began working together in 2014, when server-side Dynamic Ad Insertion was launched on TV4 Play’s catch-up content on Apple TV and Chromecast devices.  By extending the technology to live, TV4 is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.

The system is available on TV4 Play on iOS and Android devices, and is launching across HTML5 for web this month.

Elaborating on the strategy, Marcus Lindén, Head of Development & Integrations at Bonnier Broadcasting said: “We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that. Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”

Commenting on the partnership,  Edward New, Commercial Director at Yospace stated: “We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden. Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”