As a member of the alliance, Synamedia will collaborate with AOMedia members, which presently include Facebook, Google, Intel, Microsoft, and Amazon.
The Alliance for Open Media (AOMedia) has announced that software provider Synamedia has joined the organisation at the Promoter level.
As a member of the Alliance, Synamedia will collaborate with AOMedia members, which include fellow leading internet and media technology companies, to advance open standards for media compression and delivery over the web. Synamedia’s video network portfolio features video distribution, processing, and delivery services, and solutions to power premium quality broadcast and broadband video, create compelling live multi-screen experiences, enable software-defined video processing and unify operations.
AOMedia members include industry leaders like Amazon, ARM, Cisco, Facebook, Google, Intel, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics, and Tencent.
Synamedia will gain accessibility to AOMedia Video Codec 1.0 (AV1), AOMedia’s open-source, royalty-free video coding format. AV1 is interoperable, open, optimised for internet delivery and scalable to any modern device at any bandwidth. AV1 enables more screens to display the vivid images, deeper colours, brighter highlights, darker shadows, and other enhanced UHD imaging features that consumers and businesses have come to expect – all while using less data.
Julien Signes, Senior Vice President and General Manager, Video Network at Synamedia, said: “We’re thrilled to join AOMedia. As customers make more intelligent use of virtualisation and cloud, we see the adoption of AV1 as a way to further our own goals of enhancing online video streaming experiences for OTT at scale. We look forward to working alongside AOMedia members to open up new possibilities to use AV1 for royalty-free, cross-platform online video across a wide range of applications.”
Matt Frost, AOMedia Vice President of Communications and Membership, and Director, Google, remarked: “We’re excited to have Synamedia as our newest member, reflecting our joint commitment to increase the openness and interoperability of internet video. Synamedia brings to AOMedia a long history of live encoding and OTT delivery for major content distributors. We look forward to collaborating to improve the quality and availability of streaming video with AV1.”
