With this deal, the drama series is now available in more than 35 countries.
SynProNize, a Dubai-based content distribution and production company, led by Nitin Michael and Hasnaa Descuns, has announced that it has licensed Turkish drama series Hercai from ATV in Turkey to TVOne in Pakistan. With this deal, the series is now available in more than 35 countries. The company is also finalising additional ATV programme deals for Turkey.
Hercai is the story of an impossible love, born of vengeance between two families with thousands of years of history, in Turkey. Miran is seeking revenge for his parents’ death so he plans to marry, and destroy Reyyan, the daughter of the family responsible for his parents’ death. Unexpectedly, he falls in love with Reyyan. Will this change the plan?
Speaking about the deal, Nitin Michael, Co-founder of SynProNize, said: “SynProNize is extremely pleased to leverage our strong industry networks to both source and license premium dramas such as the series we are bringing into Pakistan. TVOne gets to offer its discerning viewers a stellar production, which has enjoyed great success in Turkey and elsewhere. Its audiences are sure to enjoy the programme.”
Ahmed Zakaria, Head of Strategic Partnerships, Alliances and Special Projects, Airwaves Media PVT Ltd., added: “Our audiences demand top-quality international programming and Hercai fits the bill. We thank SynProNize for continuing to find us special content.”
ATV’s Müge Akar, Content Sales Deputy Manager, concluded: “ATV is thrilled that SynProNize has shared our beloved series Hercai with Pakistan audiences at TVOne. We look forward to continuing our relationship with Hasnaa and Nitin for future collaborations. We believe Hercai will be a milestone in terms of Turkish drama sales to Pakistan’.
