MX Player will be offered exclusively by SynProNize in MENA, Africa, Pakistan, Turkey, Eastern Europe, the former USSR countries, and Russia.
Indian video streaming platform MX Player has appointed SynProNize, Dubai-based content distribution and production company, as the licensing representative for its original content.
SynProNize will exclusively cover MENA, Africa, Pakistan, Turkey, Eastern Europe, former USSR countries and Russia.
By leveraging MX Player’s popularity and content portfolio, SynProNize stands to gain a strong foothold in these promising markets and strengthen its position in the OTT segment.
MX Player is one of the few apps with 1+bn downloads worldwide, with 300+m Monthly Active users globally. MX Player’s catalogue is a bouquet of originals in various genres including blockbusters such as Aashram, Matsya Kaand, Roohaniyat, High, Samantar and Queen across multiple languages including Bengali, Gujarati, Malayalam, Marathi, Punjabi, Tamil, and Telugu.
Commenting on the partnership, Nitin Michael and Hasnaa Descuns, Co-Founders of SynProNize, said: “SynProNize is thrilled to partner with MX Player, who have been creating premium content in the Indian digital space. We feel that the market for digital content hasn’t been fully monetised outside of India, and more importantly to audiences beyond the diaspora which add value to the monetisation efforts for this content. Since our launch two years ago, this partnership is the next level for SynProNize, and we will devote our energies to ensuring that many new international viewers can experience MX Players wealth of original and creative content.”
Mansi Shrivastav, Sr. Vice President – Global Content Acquisitions & Alliances, MX Player, added: “MX Player has become home to premium original content which has seen stupendous success in India. We strongly believe that these relatable stories have the potential to transcend boundaries and find audiences worldwide. Over the last couple of years, we have worked with the top talent in the country to create a rich and robust slate which features in the top-ranking shows & some path-breaking viewership. Given SynProNize’s expertise, we are certain that this partnership will add value & ensure that these shows travel across various territories. We look forward to a successful partnership with SynProNize.”
