BBC Studios has launched TalentWorks, a new content label that will identify digital talent with whom BBC Studios can partner to develop a slate of innovative new content and IP. The new label will be headed by Director of Talent, Paul Hembury and Head of Development, Helen ODonnell from BBC Studios UK division, and builds […]
BBC Studios has launched TalentWorks, a new content label that will identify digital talent with whom BBC Studios can partner to develop a slate of innovative new content and IP.
The new label will be headed by Director of Talent, Paul Hembury and Head of Development, Helen ODonnell from BBC Studios UK division, and builds on their success in creating and launching new content with UK premiere league digital stars including Joe Sugg, Caspar Lee, DanTDM, Joe Wicks, and Sam & Nic Chapman. Reporting directly to BBC Studios Chief Creative Officer Mark Linsey, the duo will have scope to work across all genres and platforms to develop new projects with both established and emerging digital talent.
Commenting on the initiative, Mark Linsey, Chief Creative Officer for BBC Studios said: Were a talent driven business that thrives on innovation and fresh creative ideas. Some of the brightest creatives are coming up through digital platforms and TalentWorks will be a gateway for those who want to work with BBC Studios.
Helen ODonnell, Head of Development at TalentWorks, added: Within BBC Studios we have world-class expertise in production, marketing and distribution and we have a proven path of success in collaborating with top digital talent to take their creative work beyond digital to the broader market.
TalentWorks has already announced its first project, a collaboration with YouTube stars Dan Howell and Phil Lester that will see BBC Studios distribute a broadcast version of their live show, Interactive Introverts that will launch globally on iTunes on November 19.
