Tata Communications to provide global host broadcasting services to cover World Athletics Series events, including the World Championships in Tokyo in 2025.
Tata Communications has announced a five-year global host broadcasting services agreement with World Athletics, set to begin in 2025. This strategic partnership aims to elevate audience engagement in the sport to new heights.
Starting in 2025, Tata Communications will be a key strategic supplier for World Athletics, beginning with a series of major events: the World Athletics Indoor Championships in Nanjing in March, the World Athletics Relays in Guangzhou in May, the World Athletics Road Running Championships in San Diego in September, and the flagship World Athletics Championships in Tokyo from September 13-21, 2025. The World Athletics Championships is a premier event that attracts a global viewing audience of 1bn people.
The company will deliver customised, world-class live content to broadcasters across continents, ensuring the action reaches fans worldwide. As the host broadcaster, Tata Communications will play a pivotal role in crafting immersive coverage for World Athletics events globally. Additionally, they will enable broadcasters to elevate the viewer experience with localised regional feeds.
Leveraging its global media platform underpinned by a video-native edge platform and application stack, Tata Communications will provide reliable end-to-end support to meet the demands of the sport’s action-packed international calendar.
World Athletics is dedicated to increasing the sport’s reach worldwide, a vision shared by Tata Communications, with a particular focus on supporting initiatives within India. Furthermore, Tata Communications will collaborate with World Athletics to enhance and advance sustainability efforts, which are integral to the future strategy of the organisation.
Dhaval Ponda, Global Head of Media & Entertainment Business at Tata Communications, said: “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world. We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA, or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence.”
This partnership marks a significant step in the global promotion and technological advancement of athletics, promising an enhanced viewing experience for fans across the globe.
