Originally launched in 2022 through a collaboration between Thema and Okast, the OTT service was developed as a modern, multiscreen platform.
Thema has renewed its partnership with Okast to continue distributing African content through the OTT platform, My Bouquet Africain. Tailored for French-speaking audiences in sub-Saharan Africa living in Europe, the service offers a diverse selection of channels and content from across the African continent, according to a report by Broadband TV News.
My Bouquet Africain features eight TV channels from countries such as Senegal, Ivory Coast, Cameroon and Congo (Brazzaville). Additionally, it includes five African entertainment channels: Nollywood TV, Nollywood TV Epic, A+, Trace Africa and Trace Gospel. The platform also offers a vast catalogue of over 100 films and series, including Canal+ Afrique Originals, Nollywood productions and Senegalese dramas.
Timothée Vidal, Thema’s SVP of Multicultural Distribution and Digital, said: “Thema is delighted with this collaboration with Okast, which has proven to be a reliable and diligent partner in delivering the highest quality of service to our customers. The successful launch and ongoing growth of the service align perfectly with Thema’s strategic focus on the digital field and will undoubtedly pave the way for new opportunities,” said Timothée Vidal, SVP Multicultural Distribution and Digital of Thema.”
Cédric Monnier, CEO and co-founder of Okast, added: “We are thrilled that Okast OTT has impressed such a prestigious company as Thema and are pleased to see My Bouquet Africain thriving. This success demonstrates that a modern cloud-based solution enables the rapid deployment of a state-of-the-art OTT service with proven scalability and cost efficiency.”
The platform’s features include a scalable streaming architecture, enhanced user experience, multiple monetisation options, comprehensive content and rights management, as well as web and mobile apps.
