Thmanyah will air and distribute its documentary productions on the Al-Thaqafeyah broadcast channel and the Shahid platform.
In a significant move aimed at expanding access to Arab cultural and documentary content, Thmanyah has inked a deal with Al-Thaqafeyah to broadcast and distribute its documentary productions on the Al-Thaqafeyah broadcast channel and Shahid platform.
Under the agreement, Al-Thaqafeyah, a new Saudi cultural channel launched by MBC group in the last quarter of 2023, will showcase selected documentaries produced by Thmanyah. The inaugural broadcast under this collaboration will feature Tha Qal, Thmanyah’s latest documentary production, which delves into the history of popular and eloquent Arabic poetry. Presented by Saudi content creator Khaled Oun, a prominent literary critic with a keen interest in poetry, the series offers a unique narrative and visual style. Comprising 10 episodes, the first episode will air on February 22 to coincide with the founding day of the Kingdom of Saudi Arabia. Subsequent episodes will be broadcast during the holy month of Ramadan and will be simultaneously available on Al-Thaqafeyah, Shahid, and Thmanyah’s digital platforms.
Speaking about the agreement, Abdulrahman Abumalih, Founder and CEO of Thmanyah, said: “One of Thmanyah’s key pillars is to present to the world our stories and culture in an authentic and fresh perspective. This cooperation will help us reach a new audience and develop the documentary content produced by our team.”
Malik Al-Ruqi, Director of Al-Thaqafeyah, stated: “The mission of the channel is to support cultural production in Saudi Arabia and spread Saudi culture to the whole world through Saudi voices. This partnership with Thmanyah is an important milestone in achieving this goal.”
Thmanyah stands as the largest Arabic podcast network in the Middle East and North Africa region and serves as the largest producer of documentaries in the Arabic language in Saudi Arabia, boasting over 250 diverse documentary titles with hundreds of millions of views.
