The production company is the only entrant to win from the United Arab Emirates.
Ti22 Films, a Dubai-based production company led by producer Reim El Houni, has garnered recognition for three distinct productions at the New York Festivals TV & Film Awards, with one production clinching a Silver World Medal.
The award-winning film, produced by El Houni and directed by creative director Sofia De Fay, triumphed in the Corporate Image Category Group for Sales. Crafted for Conares Steel, the film adopted an unconventional approach to corporate storytelling, drawing inspiration from the artistic flair of Wes Anderson. Titled I am Steel, the film showcased Conares as a prominent steel manufacturer in Dubai since 1988, emphasising the omnipresence of steel in daily life.
Reim El Houni, CEO of Ti22 Films and Executive Producer, said: “Winning a world medal at the New York Festivals is a testament to the creative approach of our team. Bringing subjects like ‘steel’ to life isn’t easy, but I’m immensely proud of our winning film.”
Bharat Bhatia, Founder and CEO of Conares Steel, stated: “Conares is honoured to have its corporate film, masterfully produced by Ti22 Films in Dubai, recognised at the prestigious 2024 New York Festivals TV & Film Awards. This film embodies the spirit of innovation and sustainability that Conares champions.”
He added: “The film’s innovative narrative, which gives voice to steel itself, captures the essence of its timeless journey and impact on our world. It leaves viewers with a vision of a more sustainable and hopeful future. This award is not just a recognition of creative excellence; it underscores Conares’ leadership in the steel manufacturing industry and our pioneering efforts to integrate sustainability into our operations. We are inspired to continue setting responsible and innovative industry leadership benchmarks.”
In addition to the Silver World Medal, Ti22 Films received two Finalist Awards in the Corporate Image Category Group. One award recognised their work on ‘Event Venue Experience,’ showcasing the behind-the-scenes journey of COP 28 in Dubai, while the other acknowledged their project with Dubai Civil Aviation Authority, focusing on the entity’s historic past and visionary future.
Identity Creative Services Director commented: “We are thrilled that the Identity Cop28 has won a Finalist Award in the category of ‘Corporate Image’ for Event Venue Experience. From its inception to the final frame the film successfully opens the aperture on the teamwork, spirit and endeavour required to successfully deliver the biggest global event of 2023. The team at Ti22 Films worked tirelessly to capture the essence of the Identity teams’ approach and the film is a testament to what it takes to deliver events of this scale.”
Reim noted: “Receiving recognition for our work with Identity for COP28 and Dubai Civil Aviation Authority is also very rewarding as both were intense projects on a global scale and we are thrilled to have been part of their journey.”
This year’s New York Festivals saw entries from over 40 countries, with an international jury panel evaluating submissions online. The awards were presented at the virtual Storytellers Gala on April 16, emanating from New York City.
Ti22 Films has enjoyed considerable success at the New York Festivals, with a total of 12 World Medals and 16 Finalist Awards, solidifying its position as a frontrunner in the industry.
