Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan.
TikTok has announced a partnership with Telfaz11, a creative media studio from Saudi Arabia specialising in local entertainment content. Together, they are set to introduce the first-ever episodic branded content series produced exclusively for TikTok, marking a significant milestone in native Saudi-first branded entertainment across the region.
This Ramadan, Telfaz11 will premiere two shows tailored exclusively for TikTok viewers. These series will integrate advertisers into the heart of weekly Ramadan episodes, offering immersive experiences that prioritise entertainment and celebrate Saudi culture. The diverse themes of the shows ensure there’s something for everyone to enjoy. One show invites TikTok users to join two agents on daring missions, while the other promises laughter and social reflections as Em Salah, an elder Saudi woman, humorously dissects trends and culture, discussing the next generation of Saudi voices.
This partnership underscores TikTok’s transformation into a premier entertainment destination, showcasing engaging content that resonates with diverse audiences. Through these exclusive series, TikTok demonstrates its dedication to providing users with high-quality, locally-produced entertainment throughout the Ramadan season.
Speaking about the collaboration, Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok, said: “TikTok is an entertainment-first platform. It’s where content and community come together to create immersive experiences that engage and entertain audiences, driving meaningful business impact. Our partnership with Telfaz11 brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan.”
For advertisers, this collaboration presents an opportunity to redefine their Ramadan marketing approach and connect with audiences in an authentic, engaging, and intimate way. It combines TikTok’s community-building and storytelling capabilities with Telfaz11’s creative expertise at the intersection of innovation.
Alaa Faden, CEO at Telfaz11, added: “We are always looking to adapt our content format in ways that reach different audiences. Through these shows, we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok’s diverse communities.”
