TikTok will also promote this year’s Creator Hub initiative using the hashtag #HerAmbitions, highlighting the role women play in the business landscape.
TikTok MENA has launched the second edition of the TikTok Creator Hub, introducing a programme dedicated to showcasing and nurturing women-led businesses in the region. The initiative, presented in a competition format, provides a platform for participants to spotlight their talents, entrepreneurial skills, and contributions to the business world.
The TikTok Creator Hub programme will culminate in a grand awards ceremony scheduled to take place in Riyadh, Saudi Arabia, celebrating the achievements of women leaders in the business landscape. UN Women, as part of the judging panel, will play a key role in identifying and nurturing the business talents of women entrepreneurs in the MENA region.
Speaking about the exciting initiative, Susanne Mikhail Eldhagen, UN Women Regional Director for the Arab States region, said: “We’re proud to collaborate with TikTok on this empowering journey. Together, we are working towards helping women-led businesses flourish in the MENA region, making a significant impact in the world of entrepreneurship.”
To promote this year’s Creator Hub initiative, TikTok will leverage the hashtag #HerAmbitions, emphasising the invaluable role women play in the business landscape. Female entrepreneurs in the MENA region are encouraged to share their stories, inspire others, and become part of a supportive community celebrating women in business.
Through the programme, participants will gain access to successful female leaders, receiving insights, advice, and guidance to enhance their entrepreneurial skills. The judging panel for the competition includes creators and entrepreneurs such as lifestyle influencer and businesswoman Karen Wazen, culinary expert Chahrazad Al Hajjar, Doaa Gawish, CEO and founder of The Hair Addict, and Montira Narkvichien, UN Women Chief of Communications for the Arab States region.
A capacity-building programme that not only aims to foster a supportive and collaborative environment for female entrepreneurs, the TikTok Creator Hub will also enable them to upskill and thrive through a well-rounded support system, and through it, the tools, knowledge and resources to upskill.
Kinda Ibrahim, General Manager of Operations at TikTok Middle East, Turkey, Africa, Pakistan and South Asia, said: “The #HerAmbitions campaign will recognise the incredible role that women play in the business landscape. Through this initiative, we aim to amplify their voices, share their inspiring stories, and build a supportive community that celebrates the power of women in business.”
The second edition of the TikTok Creator Hub will unfold through three dynamic stages. Phase 1 will begin in-app, with participants sharing an elevator pitch of their business, allowing TikTok users to vote for their favourite entrepreneurs. Phase 2 will feature live workshops and panels, showcasing members of the judging panel. The grand finale stage will include a closing ceremony in February in Riyadh, Saudi Arabia, where finalists will showcase their businesses for a competition overseen by the judging panel. Winners will receive monetary prizes, with the first-place winner awarded $10,000, and the second and third places each receiving $5,000.
