This partnership combines 1001’s library of hyper-localised content with TOD’s premium live sports and entertainment offerings for viewers in Iraq.
TOD, the subscription-based OTT platform from beIN Media Group, has announced a strategic multi-year partnership with Iraqi digital platform 1001. This collaboration grants 1001 exclusive distribution rights for TOD packages in Iraq, significantly boosting the platform’s reach and audience engagement in the region.
Starting August 15, 2024, 1001 subscribers will gain access to premium TOD offerings, including TOD Mobile, TOD and TOD 4K packages, available as bundled add-ons. Additionally, TOD users will enjoy exclusive access to all beIN Sports programming through the TOD application. 1001 will also be the exclusive distributor of TOD’s sports and entertainment content across B2B and corporate sectors, including telecoms and ISPs.
Commenting on the multi-year deal, John-Paul Mckerlie, VP of Marketing and Sales at TOD, said: “Partnering with 1001 allows us to strengthen our footprint in Iraq and cater to the growing demand for quality sports and entertainment content. Our platform provides unparalleled access to live sports, blockbusters, and unique programming tailored to family entertainment. This partnership signifies our commitment to expanding our presence in MENA and delivering an exceptional viewing experience.”
Mohsen Khairaldin Garcia, Co-founder and CEO of 1001, added: “We are thrilled to collaborate with TOD, a renowned leader in streaming technology. This partnership not only enables us to enhance our service offerings but also aligns with our vision of providing Iraqi audiences with unparalleled access to high-quality entertainment and sports content. Together, we’re transforming the Iraqi entertainment landscape.”
TOD and 1001 are committed to combating piracy in the region by providing seamless access to high-quality content, enriching the viewing experience for Iraqi audiences. This partnership combines 1001’s extensive library of hyper-localised content with TOD’s premium live sports and entertainment offerings, creating a comprehensive entertainment solution tailored specifically for viewers in Iraq. The collaboration aims to ensure fans can enjoy their favourite shows and live events without compromise, reinforcing the importance of legitimate streaming services in the digital era.
