The streaming platform offers more than 35,000 hours of premium entertainment, live and recorded sports, and original content.
TOD, beIN Media Group’s streaming platform, has worked with Samsung Electronics to give Samsung Smart TV users access to its live and on-demand entertainment and sports content.
TOD exclusively hosts beIN Sports programming, including access to the region’s sporting events. Audiences across the MENA will also avail over 35,000 hours of premium entertainment content, including the latest Hollywood blockbusters, Arabic, Turkish, and international content, TOD Originals as well as children’s programmes.
Commenting on the partnership, John Paul Mckerlie, VP of Marketing and Sales at TOD, said: “Sports and entertainment are both social forces and industries that celebrate and unify the MENA region’s diversity and camaraderie. We are excited about our partnership with Samsung as it brings TOD to a big screen and helps us make inroads into our users’ homes across the MENA region. With beIN’s unparalleled portfolio of channels, consumers can now stream TOD’s exclusive content selection on their Samsung TVs, comprising the best in sports and entertainment on one platform. Built around current customer needs, TOD incorporates the latest technologies to provide an integrated and personalised experience that enhances live viewing, content navigation and accessibility. Along with streaming the FIFA World Cup Qatar 2022 for the MENA region, sports and entertainment enthusiasts across the region will appreciate our standout lineup of Turkish, Arabic, and Hollywood shows as well as our spectacular package of beIN’s exclusive sports content.”
Nikola Aksentijevic, Head of Visual Display Group, Samsung Gulf Electronics, added: “We are pleased to partner with a leading streaming platform to meet the demand for a wide range of content for diverse users in the region. As a top TV manufacturer, Samsung is focusing on providing the most optimised user experiences and addressing visual communications holistically. Our partnerships help to catapult our valued audiences’ viewing experience to great heights whilst maximising the ever-evolving role of the screen and Samsung’s breakthrough display innovation.”
