Through a blend of innovative gamification tools and live engagement features, TOD and LiveLike will enable users to actively participate in the programming they love, turning traditional passive viewing into an interactive experience.
TOD, a BeIN Media Group company, has appointed LiveLike to implement more interactive and immersive viewing experiences for its sports and entertainment audiences. Launching early next year, this collaboration leverages gamification, loyalty, rewards, and live interaction to deliver a streaming experience that isn’t just watched, but felt.
Through a blend of innovative gamification tools and live engagement features, TOD and LiveLike will enable users to actively participate in the programming they love, turning traditional passive viewing into an interactive experience that encourages fans to return to the platform. “We are proud to have been selected by TOD to bring best-in-class engaging experiences to the MENA region,” said LiveLike’s CRO, Samuel Westberg. “TOD is the reference in the region and we are excited to help them bring their platform to the next level in terms of fun and interactivity on the platform.”
The new TOD experience is designed with the viewer in mind, prioritising immersive, social, and interactive environments to create an engaged and enthusiastic user base that’s here to stay. “Our collaboration with LiveLike is about creating an environment where our audience can engage in ways that feel authentic and exciting. By focusing on interactive and social features, we’re not just enhancing viewership; we’re building a community where every moment feels more connected,” said James Walmsley, Director of Technology at TOD.
By embedding gamified features and social engagement tools, TOD and LiveLike aim to introduce a new era in streaming, where fans watch, engage, and connect like never before.
