Through a blend of innovative gamification tools and live engagement features, TOD will enable users to actively participate in their favourite programming, turning traditional passive viewing into an interactive experience.
TOD, a BeIN Media Group company, has appointed LiveLike to implement interactive and immersive experiences on its platform, that will transform how fans connect with sports and entertainment. Launching early next year, this collaboration will leverage gamification, loyalty, rewards, and live interaction to deliver an unparalleled streaming experience.
Through a blend of innovative gamification tools and live engagement features, TOD will enable users to actively participate in their favourite programming, turning traditional passive viewing into an interactive experience that encourages fans to return to the platform. Commenting on the collaboration, LiveLike’s CRO, Samuel Westberg said: “We are proud to have been selected by TOD to bring best-in-class engaging experiences to the MENA region. TOD is the reference in the region and we are excited to help them bring their platform to the next level in terms of fun and interactivity on the platform.”
The new TOD experience is completely viewer-focused, and prioritises immersive, social, and interactive environments to create an engaged and enthusiastic user base. “Our collaboration with LiveLike is about creating an environment where our audience can engage in ways that feel authentic and exciting. By focusing on interactive and social features, we’re not just enhancing viewership; we’re building a community where every moment feels more connected,” said James Walmsley, Director of Technology at TOD.
