Ele Animations has granted exclusive distribution rights to Toonz Media Group for this 52x11” animated series.
Global kids and family entertainment powerhouse, Toonz Media Group, has partnered with the animation company, Ele Animations, based in Odisha. Together, they are set to bring Jay Jagannath, a multi-genre series.
Born out of Ele Animations’ dedication to sharing the lesser-known tales of Lord Jagannath with a broader audience, Jay Jagannath unfolds these narratives through animated and entertaining storytelling. The series aims to capture the essence of the profound relationship between a devoted follower and his deity, portraying the splendour of friendship, devotion, and India’s rich cultural heritage to offer an entertaining viewing experience.
The series focuses on the enduring friendship between Lord Jagannath, personified as Jagan, and his ardent follower Balram Das. Balram Das wholeheartedly embraces Jagan as his friend, saviour, and divine deity.
Ele Animations, as the intellectual property owner, has granted exclusive distribution rights to Toonz Media Group for this 52×11” animated series. The collaboration is poised to engage both children and families, combining action, humour, and fun to celebrate the potency of devotion, the charm of friendship, and India’s cultural legacy.
In addition to distribution, Ele Animations has provided Toonz the license to exploit, manage, and distribute the series across various modes, media, and formats. Toonz has secured exclusive rights to showcase the series on its YouTube channels.
Toonz Media Group will also take the helm of Licensing and Merchandising (L&M) activities, working to secure partnerships to promote merchandise and explore opportunities for merchandise outlets.
Commenting on the deal, P Jayakumar, Chief Executive Officer of Toonz Media Group, said: “Toonz has already forged a lasting relationship with Ele Animations and we are pleased to join hands with them again for this interesting IP. Jay Jagannath obviously is having a PAN India appeal, which will entertain and interest viewers of all age groups including kids. We are sure that there are plenty of opportunities for both of us and are keen to make this IP a successful one.”
Durga Prasad Dalai, Director, Ele Animations Pvt Ltd, added: “We are thrilled to collaborate with Toonz Media Group to bring Jay Jagannath to audiences worldwide. Our goal is to share the richness of Lord Jagannath’s stories in an engaging and culturally significant manner.”
