TMC enhanced the newsroom environment and streamlined broadcast operations through careful planning and execution.
Total Media Cast (TMC), a provider of comprehensive media solutions in the MENA region, has completed a significant infrastructure upgrade for Sahara 24, a prominent news channel in Mauritania. This upgrade represents a major milestone for Sahara 24, aimed at enhancing the quality of news content and improving the viewer experience.
The upgrade project, spearheaded by TMC, involved transforming Sahara 24’s facilities into a state-of-the-art newsroom. Key improvements included the installation of the latest audio and video equipment and the integration of advanced news and media management software.
Speaking about the upgrade, Abdullah Muhamdi Bah, Executive Director at Sahara 24 Network, said: “We are thrilled to have partnered with Total Media Cast on this transformative project. Our strategic partnership with Total Media Cast has played a crucial role in enhancing the channel’s capabilities, developing its infrastructure, and was the cornerstone for the successful launch of Sahara 24 Channel.”
TMC conducted a thorough assessment of Sahara 24’s existing setup to identify areas for improvement. The upgrade involved meticulous planning and execution to optimise the newsroom environment and streamline broadcast operations. TMC’s technical expertise and industry-leading practices enabled the seamless integration of new technologies and systems, alongside the development of efficient workflows and targeted training for the Sahara 24 team.
Hossam Al Rifai, Vice President and Operations Manager at Total Media Cast, added: “We are delighted to have contributed to Sahara 24’s growth and success. This project showcases our ability to deliver tailored solutions that meet the specific needs of our clients. We are confident that the upgraded infrastructure will empower Sahara 24 to achieve new heights in broadcast excellence.”
