Kazuo Hirai, who was named CEO of Sony Corp. yesterday, has a tough task ahead of him to revive the Japanese giants ailing TV business after the company reported a loss for its eighth consecutive year. Sony has been repeatedly falling behind South Korean rivals such as Samsung Electronics and LG. Hirai, a Sony veteran […]
Kazuo Hirai, who was named CEO of Sony Corp. yesterday, has a tough task ahead of him to revive the Japanese giants ailing TV business after the company reported a loss for its eighth consecutive year. Sony has been repeatedly falling behind South Korean rivals such as Samsung Electronics and LG.
Hirai, a Sony veteran who helped revive the companys Playstation business two years ago, will have to take some tough measures to ensure the company stays in business.
In a recent statement, Sony said it expected to make an estimated loss of US $2.9 billion for the year to March.
Hirai stated that the core aim of the company must be to drive the growth of our core electronics businesses primarily digital imaging, smart mobile and games; to turn around the television business; and to accelerate the innovation that enables us to create new business domains.
Hirai will take over from current CEO Howard Stringer on April 1, 2012.
