Istanbul-based mobile phone operator, Turkcell has chosen OTT solutions provider, Metrological to deliver the integrated Turkcell TV App Store, available to all Turkcell TV+ subscribers. Turkcell will have a unique TV App Store personalised for their TV+ subscribers across Turkey. Leveraging Metrologicals Application Platform Turkcell is reportedly able to source localised and international content from […]
Istanbul-based mobile phone operator, Turkcell has chosen OTT solutions provider, Metrological to deliver the integrated Turkcell TV App Store, available to all Turkcell TV+ subscribers.
Turkcell will have a unique TV App Store personalised for their TV+ subscribers across Turkey. Leveraging Metrologicals Application Platform Turkcell is reportedly able to source localised and international content from Metrologicals App library of more than 300 TV apps. Turkcell will have the ability to anticipate on rapidly changing content needs from its subscribers using Metrologicals back-office for real-time onboarding, monetising and optimising the app lifecycle.
The Metrological product suite consists of an application platform that provides the content for operators to build their own localised TV App Store. It also includes a back-office product suite for onboarding, monetising and optimising the life cycle of web and native apps across set-top boxes. The Metrological Application Platform provides APIs to support features such as unified search, contextuality, second screen and voice control. The open SDK enables quick app development for content service providers, app developers and operators.
