UAEs television audience measurement system, tview announced the first annual TV audience results last month based on the people meter system. The representative sample used in this report was gross 850 homes (net 750) which is representative of approximately 6.2 million viewers or individuals. The report declared MBC1 as the number one channel in the […]
UAEs television audience measurement system, tview announced the first annual TV audience results last month based on the people meter system. The representative sample used in this report was gross 850 homes (net 750) which is representative of approximately 6.2 million viewers or individuals.
The report declared MBC1 as the number one channel in the UAE with 70% of its viewers watching 48 hours or less in the year. 16% of total MBC1 audience watched 144 hours or more in the year (2012-2013).
Some of the key findings of the report revealed that the MBC bouquet is good at moving audience from one channel to another and people are loyal to programmes but not to channels. Women watch an average of 120 minutes of uninterrupted viewing per day while men only watch 40 minutes.
Pepsi was the top advertiser and Arab Idol was the biggest hit of the year. The show pulled in more than double the share of audience than any other show. The first episode of Arab Idol pulled in 242,788 viewers with the average peak weekly viewing across the season at a robust 215,553.
The Egyptian and Levant nationalities are the biggest consumers of news channels, it was revealed. Rotana Cinema, Zee AflamTV and Aflam dominate the movie scene in the UAE while OmarweSalma3 emerged as the top movie of the year.
There were some interesting revelations about Ramadan programming. It is a misconception that Ramadan pulls in a lot of ad revenue as it only gives about 10 minutes more viewing than the other months of year. During Ramadan top shows are normally calculated based on the first showing, but the top 10 programmes differed dramatically when repeats were also included.
Gulf Cup was the second largest sports TV moment of the year. Most of the viewers watched the event on Abu Dhabi Sports with a majority of the viewers from Sharjah.
