The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December.
Chinese technology company Hisense has entered into a partnership with the Federation Internationale de Football Association (FIFA) to become an official sponsor of the FIFA World Cup Qatar 2022.
Hisense will be able to connect with FIFA’s global audience from on-site engagement opportunities to logo visibility across a range of FIFA platforms to global advertising campaigns. The collaboration, which began in 2017 for the tournament in Russia, also includes the opportunity for Hisense to present to its customers specially-created, video-on-demand programming using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.
Speaking about the deal, FIFA Secretary General Fatma Samoura said: “It gives me great pleasure to welcome Hisense on board as an official sponsor of the FIFA World Cup. We are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market, as we work towards Qatar 2022. FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.”
Jia Shaoqian, CEO of Hisense Group, added: “Continued investment in world-class sporting events represents Hisense’s determination in becoming a global brand. It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovated and leading brands in order to become a premier brand worldwide. ”
According to research around the event, the sponsorship of the 2018 FIFA World Cup Russia boosted Hisense TV’s awareness in China by 12% and globally by 6%, with the United Kingdom, France, Canada, Russia, Spain, and Japan performing particularly well.
The quadrennial FIFA World Cup is a celebration for global football and an essential opportunity for brands to show technological achievements and enhance fans’ viewing experience. Hisense adheres to innovation to provide multiple solutions for the increasingly diverse needs of consumers and to boost industrial development.
The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December.
