GN Broadcasting installs NeoWinners for radio competitions

NeoGroupe announced that national radio network Gulf News Broadcasting L.L.C. (GNB) has installed NeoWinners software to deal with SMS competitions and correspondence across its two stations, Radio 1 and Radio 2. Both stations broadcast music, news, and entertainment in English across the United Arab Emirates.

The installation of NeoGroupe’s NeoWinners software is the first in the Gulf region, and a step forward for GNB’s administration system, which is now streamlined and centrally accessed. “Since we started using NeoWinners on Radio 1 and Radio 2, we have seen a huge improvement in the efficiency of our daily prize giveaway procedures,” said Fiona Winterburn, head of programming at GNB. ” It is easy to use and has given us the reassurance of a central database to refer to, and we have eradicated the paperwork involved in  competitions management.”

GNB is part of the Al Nisr Group, one of the largest multimedia conglomerates of the Gulf region, with diverse activities ranging

from print and digital media to broadcasting. NeoWinners enhances the organisation and follow-up of competitions and promotional events, making it easy for broadcasters to go paperless for contests, track and follow up with winners and their prizes, and refer to a centralised database for both follow-up and on-air tasks.

The system allows broadcasters to work more efficiently on the daily management of competitions and provides details and statistics on listeners who have called the station, with detailed information on the content and cost of promotions. NeoWinners Version 3 for television and radio provides a range of enhancements including a new more intuitive interface; support for all major RDBMS (MSSQL/Oracle/mySql/DB2/Informix/AS400) for easy, tight integration in an IT environment; and multichannel contest management with new unique internet distribution capabilities to increase audience loyalty.