The multi-year agreement with the Lebanon-based firm has been renewed for another five years with the aim of introducing more external advertisers to Iraq's media landscape.
Lebanon-based JGroup has announced the renewal of its media representation contract for Iraqi satellite TV, Alsumaria and its subsidiaries Sumer FM and Alsumaria.tv. The contract has been renewed for another five years.
The partnership will explore new avenues of revenue for advertisers as well as introduce innovative services and initiatives that will guide them into targeting the right audience at the right time and place.
Speaking about the partnership, Imad Jomaa, Founder and President of JGroup said: “We are happy to have renewed our contract with Alsumaria TV, Sumer FM and Alsumaria.tv, through which we continue to serve an array of advertisers in the region. Alsumaria TV is a leading network in Iraq. The network’s popularity and viewership strengthen its position and helps retain its standing as an important advertising platform for existing advertisers as well as the ones who want to enter the Iraqi advertising and media industry. We have always been trusted advisors for our customers and Alsumaria TV, Sumer FM and Alsumaria.tv enables us to unlock new possibilities for them.”
Chafic Tabet, Chairman of Alsumaria Media Group added: “We are pleased to have JGroup as a part of our journey. Over the past few years, we have been innovating with our programmes and news broadcast to meet the expectations of our audience and reach new prospects. To have renewed the partnership with JGroup, strengthens our business roadmap and helps us advance to achieving new business milestones.”
By renewing the partnership with Alsumaria TV, Sumer FM and Alsumaria.tv, JGroup continues to provide advertisers inroads into the evolving Iraqi advertising and media landscape.
