Eutelsat Communications and MBC Group announced a multiyear contract for capacity on Eutelsats new Atlantic Bird 7 satellite at 7 degrees West. The lease of a full transponder will enable MBC to expand its platform of channels addressing viewers in the Middle East and North Africa, particularly new HD content which the group is preparing to launch in […]
Eutelsat Communications and MBC Group announced a multiyear contract for capacity on Eutelsats new Atlantic Bird 7 satellite at 7 degrees West. The lease of a full transponder will enable MBC to expand its platform of channels addressing viewers in the Middle East and North Africa, particularly new HD content which the group is preparing to launch in January 2012.
Launched on 24 September 2011, Atlantic Bird 7 brings first-class resources to 7 degrees West, an established video neighbourhood delivering Arab and international channels into almost 30 million satellite homes. The satellites significant Ku-band resources enable broadcasters to launch new standard digital and HD content. Its broad footprint expands reach of satellite TV homes located from the North African Atlantic coastline across to the Gulf States.
Commenting on the new contract, MBC Groups COO Sam Barnett said: We are enthusiastic about this additional capacity that will allow us to further expand in the future and meet the expectations of our loyal viewers across the MENA region.
Andrew Wallace, Eutelsat Chief Commercial Officer, added: With MBC Groups selection of Atlantic Bird 7 as their chosen platform to move into HDTV we are even more excited about the potential of our new satellite to partner broadcasters in the Middle East and North Africa.”
The transfer of 400 TV channels onto the new satellite took place on 23 October.
