Radio Bahrain airs round-the-clock, delivering a varied blend of music, news, and entertainment to 6.5m listeners of all demographics.
Radio Bahrain has won the Gold (Distinction) award at the 2024 Rebrand 100 Global Awards held in New York. This victory marks yet another milestone for Radio Bahrain following its recent successes at the Transform Awards MEA 2023, where the station’s brand overhaul garnered three Gold and Bronze accolades.
The Rebrand 100 Global Awards stand as the pinnacle of recognition in the realm of rebranding initiatives, drawing submissions from elite branding agencies worldwide. Amid stiff competition, Radio Bahrain’s brand rejuvenation stood out, earning acknowledgement for its excellence in a field comprising some of the finest rebrands globally. Held biennially, the Rebrand 100 selects only the top 100 rebrands internationally, making Radio Bahrain’s triumph all the more noteworthy.
Commenting on the global accolade, Khalid Mohammed Mattar, Chairman of the Board of Directors of Radio Bahrain Company, said: “Any restructuring of a business requires change at the grassroots level. This achievement honours Radio Bahrain’s new strategy, its innovative visual and literal identity and helps us communicate the station’s new strategic direction. Given the high profile of Radio Bahrain both locally and across the GCC, we needed an expert partner we could trust. With dozens of international awards to date, Unisono was the right choice and the collaboration proved very fruitful – this award is very significant and puts us on the map globally. The work has not only helped us create the right perception with our audiences and partners, it’s empowering our new business strategy.”
Liam Farrell, Unisono Creative Director, added: “We love music and we love clients who love music. Our collaboration with Radio Bahrain was a match made in heaven and we are delighted with all the resulting awards, especially Rebrand 100, it’s a truly global accolade for our work together.”
The transformation of Radio Bahrain’s brand was crafted through close collaboration between the station and Unisono, with a focus on fostering an inspirational brand identity. At the heart of this metamorphosis lies the core ethos of Radio Bahrain: a celebration of the ‘love of the music,’ symbolising its commitment to infuse music with personality and forge meaningful connections with its audience. Embracing the distinctiveness of its on-air personalities, Radio Bahrain positioned itself as a companionable guide through the world of music, resonating with listeners in the digital age. A playful, and energetic tone infuses every facet of Radio Bahrain’s operations, encapsulated in its slogan, ‘We Play The Hits.’
With a round-the-clock broadcast schedule, Radio Bahrain caters to a diverse audience spanning all age groups and backgrounds, offering a blend of the latest music, local and global news, and engaging entertainment. Its reach extends to 6.5m listeners, solidifying its status as a beacon of quality broadcasting in the region and beyond.
