Backed by Cronk's deep expertise in cloud transformation, media workflows, and product strategy, TVU Networks aims to strengthen its position as the trusted partner for media supply chain transformation worldwide.
TVU Networks, a cloud and IP-based live video solutions provider, has appointed Mike Cronk as Vice President of Strategy.
With over two decades of experience driving innovation in the media industry, Cronk brings a wealth of
expertise from his leadership roles, including Head of Product for Live Media Services at AWS, Vice
President of Core Technologies at Grass Valley, and founding Chairman of the Alliance for IP Media
Solutions (AIMS). In his new role, Cronk will focus on scaling TVU’s award-winning SaaS services,
expanding its adoption among media organisations worldwide, and enhancing the company’s offerings for customers, partners, and the broader media community.
Commenting on Cronk’s appointment, Paul Shen, CEO of TVU Networks said: “Mike Cronk joins TVU at a time of unparalleled innovation and momentum for our company. His deep expertise in cloud transformation, media workflows, and product strategy will enable us to continue redefining how broadcasters engage their audiences. With Mike’s leadership, we will further strengthen our position as the trusted partner for media supply chain transformation worldwide, turning our customers’ most ambitious projects into reality.”
Reflecting on his new role, Cronk highlighted TVU’s commitment to innovation: “TVU has been at the
forefront of live video production for nearly two decades, forging strong partnerships with media
organisations worldwide. This year alone, TVU has enabled groundbreaking cloud-based workflows, from
leveraging AI-assisted production during major sports events to powering fully cloud-based workflows for
this year’s biggest elections. The opportunity to contribute to such a visionary company at this pivotal
moment is truly exciting. Together with our customers, we have the potential to achieve even greater
milestones and transform the industry further.”
“Mike’s vision and expertise align perfectly with TVU Networks’ mission to transform the broadcast
industry,” added Shen. “His addition to our leadership team marks an exciting chapter for TVU as we
continue to innovate and collaborate with our clients to redefine what’s possible in live media production.”
